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Why Private Label Food Products Are More Successful Than Other Food Categories

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Why Private Label Food Products Are More Successful Than Other Food Categories

Private label food products are a billion-dollar industry. They account for 17.4 percent of retail sales within the country. Over the past decade, many food brands have been battling each other while private label food products have developed further up the food chain. Most private products are getting sold beneath retailer brands. But they still advance due to being delivered by firms. Private labels allow merchants to control the price, size, package design, manufacturing, and distribution of products. Retailers may create and execute new market share concepts over domestic brands. This includes the capacity to make rapid product changes based on changing consumer preferences.

Branding and Structural:

Successful private label food products may provide merchants with greater sales possibilities. Customer loyalty can be increased with the help of customized logos and tag lines. This helps in giving the brands a character. When you compare to national brand labels, the merchants that use store brands have the ability to influence the shopper’s experience more. This helps in better marketing and cheaper deals in the stores. For instance, merchants may put this product in the best spot available in the store to increase sales.

These firms are no longer only available at grocery stores but also increase their product range. Also, they are available in a large variety. In this category, Giraffe Foods have always come first in every section.

Famous Private Label Food

Giraffe Foods was established by Eugene Powell and also the person naming the brand Giraffe Foods. This company offers endless opportunities. So, that you can explore many things you can add to your brand. Giraffe foods has 23 years of leadership. Custom sauce manufacturing wouldn’t be so flavorful and successful without their loyalty to their values.

Custom-Made Sauces

A sweet or fiery flavor, you can surpass your guest’s cravings with an assortment of private name sauces, plunges, and dressings. Giraffe Foods offer arrangements for making custom sauces, which spare labor costs and propose consistency over your brand. It allows you to be in control of the complete flavor profile. They cherish making comfortable and delightful condiments to bring an astonishing component to your nourishment, having your clients visit you over and over once more.

Best Brand Hot Sauce

Giraffe  Food offers the best brand hot sauce. Consumers are progressively getting access to new worldwide flavors. It opens up a world of perpetual conceivable outcomes for your visitors. They have mastered curating sauces by combining original and modern ingredients. Giraffe foods are known for uncovering hidden pearls from over the world. They give attention to your menu with the flexibility of choices. The choices range from vegetarian dressings for health-conscious clients to families looking forward to loosening up over a few wines and fish to companions devouring over pizzas. Whatever the event, they have something interesting for you.

Custom Sauces that assess your tastebuds

You can enhance the flavor of your dishes with their custom sauces. The flavors range from gentle to hot and sweet to sour. You can take the best brand hot sauce and make your custom cocktail. You have the option to improve your dining experience with a best brand hot sauce sauce that can take your guests around the world with amazing flavors.

Chicken Beverages sauces

Rethink chicken recipes with our imaginative sauces by including layers of flavor. Their chefs carefully select ingredients that make a dish tell a story. These sauces are not bad for health as well. Food lovers will prefer them over anything else. You can use these base sauces and customize them into something complex and unique.

Beef and other meats sauces

Giraffe Foods’ wide choice of BBQ sauces is a crucial expansion to your spice cabinet. They bring you a broad choice so that you can invent delicious sauces and marinades that your guests will love.

Plant-Based sauces

Giraffe Foods make tasty vegetarian and plant-based items as well. They carefully make sauces, plunges, marinades, hummuses, and much more. Their veggie lover choices will make your diet more enticing.

Fish and other marine food sauces

Giraffe foods love to experiment with include new flavors. They can make fish taste fresh and delicious. Whether you broil, bake, grill, or fry, they have something in store for you. You can add a combination of their sauces to your dishes and turn it into a signature formula. You can explore them until you have a mix that is right for you. You can use the best brand hot sauce here as well.

Three Pillars of Persuasion: Ethos, Pathos, Logos

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Ethos, Pathos, Logos: Learn from Aristotle the Three Pillars of Persuasion

Three Pillars of Persuasion

Little progress has remained made in the art of presenting since Aristotle. He wrote more than 2,300 years ago in his famous Rhetoric that there are three types of persuasive arguments or modes of appeal in a speech: those connected to ethos, pathos and logos

Also read: Webinar: What is it, and How to use it in your Content Strategy?

1. Arguments linked to the Ethos

They are of an affective and moral order and concern the issuer of the speech. They are, in short, the attitudes that he must adapt to inspire confidence in his audience. Aristotle wrote in Book I of his Rhetoric:

“ Good men we believe more fully and with less hesitation; this is generally true whatever the issue, and true where absolute certainty is impossible and opinions remain divided.

2. Arguments Referring to Pathos

They are of a purely affective order and fundamentally linked to the recipient of the speech. Seth Godin opines on his blog :

It is not the facts that change the behaviour of people. This is an emotion that changes your behaviour. It is the stories and irrational impulses that change behaviour. Neither the facts nor the bullet point lists .

To my knowledge, smokers don’t quit when they read statistics on lung cancer; they stop smoking when they or people close to them have cancer. Indeed, as emotional arguments, stories, anecdotes, analogies, metaphors, similes can remain used, all told with passion. Effective stories resonate in the hearts of the audience.

The Christian scientist, writer and philosopher, Blaise Pascal, correctly stated that “the heart has reasons that reason ignores.

3. The Arguments linked to logos

They stick to the theme and the message itself of the discourse, entering here the proper domain of the Dialectic. Logical arguments supported by solid evidence are used, appealing to reason and the intelligence of the audience.

Find the Balance Between Analytical and Emotional Exposure

Stephen R. Covey defines these three arguments very clearly in The 7 Habits of Highly Effective People :

“Ethos is personal credibility, the faith that people have in our integrity and competence. It is the trust we inspire, our emotional bank account. Pathos is the empathic side, the feeling. It means that one remains aligned with the emotional impulse of another person’s communication. Logos is the logic, the reasoned part of the exhibition. ”

To maintain credibility with the audience ( ethos ) a speaker needs to strike a balance between their logical ( logos ) and emotional ( pathos ) arguments. It is necessary to present facts in a presentation accompanied by an emotional appeal. In our presentations, we often make the mistake of basing all our persuasive argumentation on data and facts ( logos ) neglecting the other two, especially the emotional appeal ( pathos ). We forget that emotion moves action more than reason.

Also read: What is Newsjacking, And How can you apply it?

Brand Voice – What is a Brand Voice?, And How do you Develop it?

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Brand Voice - What is a Brand Voice?, And How do you Develop it?

We’ll say it straight out: Without a brand voice, your outstanding business model will not remain heard. No chance. With the Brand Voice, you establish a connection with your customers. Through them, you share the values ​​and motivations of your company. A brand voice is booming when it ensures that your audience develops a connection with you, relates to what you do, and most importantly, believes in what you say and do.

This article shows you companies that hit the nail on the head with their brand voice. Plus, learn how to develop your brand voice.

Also read: What is SMS Marketing? Why choose SMS Marketing?

What is a Brand voice?

You use the brand voice to speak to your customers. The communication style of your brand defines it. Your brand voice is aimed at your target group and can come in any type as long as it fits your brand values ​​and persona – be it authoritarian, playful, intellectual, ominous, friendly, or funny.

Just as you communicate in a certain way with your family, friends, partners, and colleagues, you can also communicate precisely and successfully with your customers.

Customers invest more in brands they have an emotional connection with than in brands that publish uninspired, disjointed content. It’s less about what you say. It’s how you say it. Ways you can express your brand voice include email, website text, press releases, packaging, advertisements, and social media platforms, among others.

How do you Develop a Brand Voice?

The first step in developing the brand voice is to define your brand identity by setting your vision, mission, and values and highlighting the aspects of your company that will help make it stand out from the competition. First, choose three individual keywords for your company. These should be exact words that instill a deep feeling. Think of: passionate, reliable, weird, or relaxed. Think about the mood your content should trigger and how your company should be perceived. These descriptions will set the tone of all of your content.

The next thing to do is figure out who you’re addressing.  The social networks offer tools to gain knowledge about this. If you can, reach out to your audience and ask them what they love most about your brand. It is tremendously valuable information that you can use in developing your brand voice. From Facebook to Instagram to Twitter, they all have analytical tools that break down age, gender, location, and the time when they most often interact with your brand. Make a plan for how your brand will share its content on various social platforms.

Finally, create a style guide, a tool that will help you keep your brand voice consistent.

Notable Examples of Brand Voices

It’s essential to find out what works best for your brand voice, but here are what we think are the best examples of companies with excellent brand voice.

New York-based product Glossier describes itself as a “human-powered beauty ecosystem.” Your brand voice speaks of wellness and beauty care for modern women through self-determination and self-care.

Their sensitive posts and accessible images create a direct connection with their target audience. Bright, feminine images remain often combined with simple pictures and precise formulations.

The New Luxury Book

As a lifestyle website with the themes of streetwear, sneakers, cars, lifestyle, and art, High Snobiety conveys style-conscious branding for the young, modern and provocative.

iPhone Advertisement

Apple has always been a role model when it comes to how to stand out from the competition. Everyone feels welcome, and many feel pampered by owning their products.

The successful and notorious party game Cards Against Humanity relies on snappy phrases and black humor in its posts on the social networks to leave a memorable impression on former, current, and future customers. Just check out their parody of a popular snack they call Pringles! Their social media posts aren’t afraid of being offensive, but their consistent tone makes for a high success rate.

The well-known American organic supermarket Whole Foods combines open-mindedness, playfulness, and the topic of nutrition in its shops, in the text for the website, in merchandise, and on social media. This uniformity across different platforms assures their customers that their community and wellness values stand behind their brand voice.

You don’t always have to speak directly about your company. Frank’s RedHot creates humorous memes to interact with the audience in new and fun ways.

Time to Find your Voice

Creating a booming [brand voice] is about establishing a tone that speaks directly to your customers and builds a healthy community. Your [brand voice] is the individual and honest manner that ensures that your target audience stays happy and connected to you. Remember that while consistency is crucial, flexibility is also essential. Be ready to adjust your [brand voice] as your customer’s priorities – and the market – change over time.

Also read: Content plan: Why it is Essential in a Content Marketing strategy

What is the difference between chapter 7 and chapter 13 bankruptcy?

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bankruptcy

Bankruptcy can happen for many reasons. It could be because you lost your job or experienced a decrease in income. Job losses caused by the COVID-19 Pandemic are one example. Other cases involve unexpected expenses, such as medical bills, that could put people over the edge financially. As challenging bankruptcy can be, seeking legal help that will provide personalized case evaluation and counsel regarding debt-relief options can alleviate your situation.

Here is the difference between chapter 7 and chapter 13 bankruptcy.

How Chapter 7 Bankruptcy Works

One of the biggest benefits of a Chapter 7 is that you will not pay back creditors through a repayment plan. Instead, the court appoints a bankruptcy trustee to sell your nonexempt property—property you can’t protect with a bankruptcy exemption—for the benefit of your creditors. You will be able to protect most household belongings.

Not everyone qualifies for Chapter 7 bankruptcy, however. If you make too much money to meet income requirements, explore filing under Chapter 13 bankruptcy.

Chapter 7 Bankruptcy Frequently Asked Questions

How do I find out if I would qualify for Chapter 7 bankruptcy?

If your household income is lower than the median household income in your state, you are eligible. Or, if you do not have enough remaining to pay a meaningful amount to creditors through a Chapter 13 repayment plan, you will pass.

Will I lose property in Chapter 7 bankruptcy?

Your state decides whether you can use the federal exemptions or state exemption laws. Although exemption laws differ, you will typically be able to keep these types of property in bankruptcy:

  • Home equity.
  • Insurance.
  • Retirement plans.
  • Personal property.
  • Public benefits.
  • Tools used on the job.

Check your state exemption laws for other exemptions.

Which should I use—Chapter 7 or Chapter 13 bankruptcy?

Most people who file for bankruptcy choose to use Chapter 7 if they meet the eligibility requirements. Chapter 7 is a popular choice because, unlike Chapter 13, it does not require filers to pay back a portion of their debts.

How Chapter 13 Bankruptcy Works

Chapter 13 is a bankruptcy reorganization designed for debtors with regular income who have enough left over each month to pay back at least a portion of their debts.

Typically, Chapter 13 bankruptcy is for debtors who:

  • Don’t qualify for Chapter 7 but need debt relief to lower credit card payments, stop litigation, prevent a wage garnishment
  • Have non-dischargeable debts such as alimony or child support arrears they’d like to pay off over three to five years, or
  • Have fallen behind on a house or car payment and want to get caught up on missed payments and keep the property.

In Chapter 13 bankruptcy, the trustee does not sell your property. However, you must pay creditors an amount equal to the nonexempt property value. In exchange, you pay back all or a portion of your debts through a repayment plan.

Chapter 13 Frequently Asked Questions

How much of my debt will I have to repay if I file for Chapter 13 bankruptcy?

It will depend on the types of debt you have. Here are the general guidelines:

  • Bankruptcy fees. You must pay 100% of the bankruptcy filing fees, trustee commissions, and your attorney’s fees.
  • Priority debts. You must pay 100% of the following obligations: child and spousal support arrears owed to the parent or child; most tax debts except those first due at least three years before your bankruptcy filing; wages, salaries, or commissions you owe to employees up to a specific limit; and contributions owed to an employee benefit fund.
  • Secured debts. If you want to keep your home, car, or other secured property, you will have to pay 100% of the arrearage amount, 100% of debt secured by a tax lien, and remain current on the monthly payment.
  • Unsecured nonpriority debts. You will pay anywhere between 0% and 100% of the amount you owe, depending on your disposable income, the length of your repayment plan, and the total value of your nonexempt property (you will have to pay for it.

How long will my repayment plan last if I file for Chapter 13 bankruptcy?

If your gross household income exceeds the median yearly income for a household of your size in your state, your plan must last five years—unless you can pay 100% of your unsecured debt in a shorter period. If your income is less than your state’s median yearly income, you can propose a three-year plan.

We are facing foreclosure. If we file for Chapter 13 bankruptcy, can we keep our home?

You can pay off a mortgage “arrearage” (late, unpaid payments) over the length of a three- to five-year repayment plan. For this to work, you will need enough income to meet your current mortgage payment while paying off the arrearage and other required debts.

Once you file your Chapter 13 bankruptcy petition, the “automatic stay” stops foreclosure proceedings until your repayment plan is approved (or rejected) by the court. If approved, the mortgage lender must accept payments towards the arrearage over the length of your repayment period. If you make all the required payments and stay current on your regular monthly mortgage payments, you will avoid foreclosure and keep your home.

I owe back taxes to the IRS—can Chapter 13 bankruptcy help?

Yes. Although you must repay 100% of your tax debt (unless it qualifies for discharge because of its age), you can do so over three to five years.

How Laundromats Should Market their Services Amidst Pandemic

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How Laundromats Should Market their Services Amidst Pandemic

The recent health crisis has resulted in an economic recession, which has made it hard for businesses to struggle. With the situation, entrepreneurs realized that they have to create a business model that is both pandemic- and recession-proof.

If you are running a commercial laundry, it is unnecessary to panic. You can worry, but do not overdo it. Investors even suggest laundromat to those looking for business opportunities in this pandemic. A neighborhood laundromat is the best option when compared to restaurants these days.

Let’s know how investors should market their laundromat services amidst the pandemic.

Strong Online Presence

Almost all people search on Google for products or services from local shops or businesses, including neighborhood laundromats. However, some businesses don’t mind having a website or social media page. If your business falls into this category, then you are losing potential customers.

Now is the perfect chance to start. Social media presence helps attract new customers and retain the previous ones. Share relevant content and keep your potential customers engaged.

Introduce Business App

Most Internet users spend hours on their smartphones. As a result, mobile apps have become prevalent in our daily lives. It makes sense as it can be integrated into your website or social media pages. Moreover, the app streamlines the tasks of the laundromat staff.

Customers can easily inquire to their chatbot or book a laundry pickup and delivery appointment with a business app. It ultimately improves your efficiency.

Offer Cashless or Alternative Payment Methods

Hygiene and sanitation is at the top of our minds these days. Carrying cash is a mode of transmission of the coronavirus. Thus, offering cashless payment methods is more convenient.

As we suggested integrating a business app, one of its advantages is the convenience of app-based payments. Your clients can use debit cards, credit cards, and online payment. It reduces safety risks since there’s less cash to pass around on-site.

There’s no better time to jump on the trend, use alternative payment methods at your laundromat. Not to mention, customers tend to spend more when they are not using cash. That’s an added bonus.

Energy-Efficient and Eco-friendly Initiatives

Eco-friendly initiatives regarding energy efficiency and waste reduction have been in discussion these days. Even if we are in a pandemic, this topic continues to rise.

As a laundromat owner, you can do your part by investing in energy-efficient laundry equipment. Energy-efficient washers and dryers use less water and electricity. Moreover, it has features that help you detect leaks or problems with the equipment.

Other eco-friendly initiatives are using natural detergents and educating staff and customers about greener laundry practices. Several clients look forward for laundromats that prioritizes sustainability.

Final Thoughts

Indeed, the pandemic has proven how laundromat services are resilient and adaptable. After all, whether things are “normal” or we are in the middle of a pandemic, people need to clean their clothes. Practically, commercial laundry services are pandemic- and recession-proof. Thus, continue to provide them access to affordable yet high-quality laundry service during this pandemic.

What are the most common sources of debt in a personal bankruptcy?

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bankruptcy

Managing personal finances has continued to become more complicated over the past couple of decades. Most people have continued to see the costs of healthcare, housing, and education rapidly outpace the rise in average wages. This has put a lot of strain on individuals all over the country. For those that are struggling to pay off their bills and need a fresh start, filing bankruptcy is a good option to consider. The filling either Chapter 7 or Chapter 13 bankruptcy will find that there are various debts that are commonly included in the filing. There are several common sources of debt in particular that are included in bankruptcy filings. 

Common Sources of Debt in Bankruptcy

An accumulation of personal debt is often the primary cause of someone filing for bankruptcy. While all situations and reasons for the filing are different, there are several types of debt that are more common than others in a bankruptcy. 

Medical Bills

One of the most significant financial challenges that someone can have is if they incur significant medical bills. The cost of healthcare in this country can be very significant and even those with good insurance can be left with bills that are unaffordable. For those that are seriously ill or injured could be left with a debt that seems impossible to repay. In most cases, this debt will be completely unsecured as well. Due to the significance of this debt, and the fact that it can come at an unexpected time, many people will file bankruptcy to have medical bills expunged. 

Credit Card Debt

Due to rising expenses and stagnating wages, many people struggle to stay within their means. This is particularly true if they experience an unexpected financial emergency. In a lot of cases, the only way to pay their bills is by using credit cards, which also come with a lot of fees and high-interest rates. Due to these high costs of borrowing, credit card debt can balloon quickly, and paying it off can seem impossible. Due to this, many will choose to file bankruptcy to reduce their debt burden. 

Unsecured Personal Loans

While credit cards are a common form of personal debt, another debt that is frequently included in bankruptcy filings is unsecured personal loans. While they can be more difficult to obtain than credit cards, some banks and non-traditional lenders do provide unsecured personal loans to their customers. Those that start to fall behind on payments may choose to file for bankruptcy as opposed to continuing to make past due payments. 

 Mortgage Debt

One of the most significant expenses that someone will have is their monthly mortgage payment. If you start to fall behind on payments, your lender will likely start the foreclosure process in which they will take title to the property. However, even if your property is completely foreclosed, there is a chance the lender can take a loss. In these cases, they may pursue you for the losses. This debt is frequently included in the bankruptcy filing. 

Unpaid Bills

Those who are struggling to pay their bills will eventually have to decide which bills to pay and which to allow going past due. If you have continued to avoid paying certain bills, such as those owed to a utility company, the creditor will eventually seek repayment. This could then turn into a debt that you owe them. This could put a strain on anyone’s personal financial situation. These bills are another common inclusion and source of debt when filing personal bankruptcy. 

Past Due Taxes and Fines

Paying taxes on an annual basis is a responsibility shared by all people. Due to the complexity of the tax code, preparing and saving for taxes can be challenging, and being surprised by an unexpected tax bill can cause a lot of strain. Taxes due to the IRS and state taxing authorities are often included in personal bankruptcy filings. Further, if you owe fines for past due taxes or other regulatory violations, you are permitted to include them in your bankruptcy filing. 

Other Reasons People File for Bankruptcy

While significant bills are often a reason that someone may file for bankruptcy, there are other leading factors at well that can contribute to an increased chance of having to file. Some of the reasons that people file for bankruptcy include if they have lost a job or suffered an income setback, a loved one, and source of income passed away, new children added to the family or divorce. All of these expenses can drastically impact your income and personal monthly expenses, which can require you to take on more debt. If the impact lasts too long, it could also require you to file for bankruptcy in the future. 

There are many situations in which filing for bankruptcy will be a great long-term financial decision. If you are looking for a way to restructure or restart your personal financial life, hiring a bankruptcy attorney is a great first step. For those that are in the area, the Cincinnati bankruptcy attorneys at Fesenmyer Cousino Weinzimmer can offer many services for you. This can include helping you understand if bankruptcy is right for you, what your options are, and what the process looks like. They can then help you properly file and give the support you need to ensure the process goes as smoothly as possible. 

Examples of Positioning with Featured Snippets in Google

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Examples of Positioning with Featured Snippets in Google

Featured Snippets in Google

In online positioning, a company can compete with large media and portals, technical information in its area. And value for the users to whom that content is directed.

A content generation process is based on identifying the questions, fears, and needs of the ideal client, offering answers. And presenting them when the user consults them in search engines.

If they respond appropriately to your queries, Google can promote them to appear as a recommended answer on your search results pages. In a space called a ” featured snippet ” or featured snippet.

The featured snippet is also called “position 0” in Google search results. Because it is displayed ahead of links to web pages (organic products) but below ads.

Google prominently displays them when they answer specific questions.

It is content that Google rewards, highlighting it concerning the rest of the pages.

It is a single space, larger than that of organic links, with a greater number of words and can incorporate images.

In Google Spain, 10% of the queries show a prominent fragment. This data grows as more featured elements are incorporated, for example, other questions from users.

Queries of 7-8 words are the ones that offer a greater number of highlighted fragments, so they are long-tail phrases, questions that expose a specific question.

Also read: Optimize Images for SEO: 5 Tips to be Visible

Examples of Featured Snippets in Google

Several companies that are betting on Inbound projects are getting some of their content to appear in that space of featured fragments because they respond correctly to common queries from users in the search engine.

Example of a highlighted fragment shown for the query ” calculate municipal capital gains in Barcelona. ”

Google takes one or more images of the article and the concise answer, incorporating the source of the information

In this other example, Google does not add images related to the article from which it draws to show the highlighted fragment, highlighting in bold the terms related to the user’s query: ” where to invest in housing

Recommendations to Position Content as Featured Snippets

When it comes to positioning content on Google, it is original and offers valuable information to users. It is the essence for Google to mark it as promotable information.

Its artificial intelligence algorithm aims to offer a better experience in user searches.

Doing this uses relevant information to answer and humanize them through conversation. The interface uses audio to read aloud the information chosen as a featured snippet).

If the information in your posts aims to respond to users’ search intent. You will have a good chance to remain considered relevant and promoted to a featured snippet space.

An investigation of your clients’ usual questions, together with a content calendar, will allow you to achieve better positioning.

The examples presented in this article, Vivendex and PropertyBuyers. Are from clients who have opted for Inbound projects to position their brand and services and get qualified contacts for their business.

Also read: The Nine Tips to Guarantee your Safety on Social Networks

Marketing In The New Normal: 6 Trends And Strategies To Adopt

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digital Marketing

The social landscape worldwide can change in a big way every now and then. And now, the world as we’ve known it has changed. The dreaded COVID-19 global pandemic, other vices like global warming, and social and political movements have reshaped the way business is conducted. Lockdowns and other forms of physical distancing have brought digital marketing to the fore.

Whether you’re an individual marketer or part of a marketing agency, you can’t ignore the following new trends and marketing strategies.

e-marketing

Enhanced Cust omer Experience 

The COVID-19 pandemic has made it more essential to give customers the best customer experience possible. Instead of merely trying to convince people to do business with your company, marketing is also about getting them to remain loyal to your firm. Present a positive and attractive business culture that will get customers and potential clients to associate with your business.

Offer your customers something more than just information about your products or services– give them a customer experience. Customers want convenience, efficiency, hospitality, accessibility, and ease of doing business.

Other things worth considering for a top-notch customer experience include updated technology, branding, and mobile compatibility. When you adopt some of these factors to enhance your customer experience, you’ll retain your existing customers and attract new clients.

Employee Activation 

Your employees are the number one factor that can enhance or prevent a great customer experience in your business. If they’re clueless, unprofessional, and unfriendly, your employees could chase away existing and potential customers. In other words, employees are the company’s human face, so they have to be well-positioned to drive the marketing strategy of the business.

The interaction between your employees and your customers must be part of your marketing strategy in 2021 and beyond. They must be aligned to the company’s vision. To achieve this, you’ll need to have full engagement with your employees.

The best way to engage your employees is by empowering them so they become moving billboards for your business. You could achieve this through various ways, including:

  • Staff training, so they’ll stay up-to-date with best practices and standard procedures.
  • Employee access to company social media platforms, so they can post on behalf of the business.
  • Staff involvement in the creation of marketing content such as blog posts and others.

Rethinking The Role Of The CMO (Chief Marketing Officer) 

The world’s challenges over the last couple of years have undone the gradually diminishing role of the chief marketing officers in most organizations. The role had been slowly evolving into that of chief market development officers, chief digital officers, or chief experience officers.

Most companies have, nonetheless, had to find innovative ways of staying in business as the COVID-19 pandemic continues to wreak havoc. Marketing has taken center stage in connecting the business with its stakeholders and clients. This has led to the heightened role of the CMO.

To keep your brand alive and relevant, you might have to rethink the role of your CMO. The CMO must come up with innovative ways to retain clients as well as get new ones. The other areas that may require their attention include:

  • Brand positioning
  • Digital marketing
  • Crisis communication
  • Customer relations
  • E-commerce

Marketing On E-commerce Platforms 

Due to the relentless pandemic, e-commerce platforms have somewhat replaced physical stores. As such, these platforms provide an advertising opportunity worth considering. If you have the funds to do it, why not take advantage of this changing consumer behavior and grab the opportunity to advertise your brand?

Marketing Videos

The marketing video industry is said to be growing exponentially in the last couple of years due to the surge in social media popularity. Videos can be a great way to showcase new products in this new way of life.

The ‘live’ element of the videos is said to be great for establishing a personal appeal to the marketing material. Use live medium on social media platforms to capture the attention of your social audience there.

Putting More Attention On Generation Z 

The marketing industry has been mainly focused on the Millennials over the past two decades or so. However, some Millennials were born before the technology boom and are now approaching their forties. Although they make an audience for marketers, they’re not as big as Generation Z.

Gen Z is made up of those born between 1995 and 2010. They’ve grown in a digital era, and make a great public for digital marketing material. This is the audience to pay attention to in this new normal.

 In A Nut Shell 

The global pandemics, climate change, and various rights movements have reshaped the world as we know it. Business organizations have to rely on new forms of marketing for their survival. Marking strategies, on the other hand, have been shaped by the new normal. In these times, one can’t overlook the big role that digital marketing has taken.

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