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Top 5 Virtual business address providers 2021.

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Virtual Business address

Virtual business address and virtual offices are very useful services for new startups and small businesses in 2021. The pandemic and lockdown have already confined people to their homes and remote working. In such testing times, it is unwise to burden yourself with the overhead cost of a rental lease for an office.

The need of the hour is to go with the times and set up your virtual address for llc . With the amazing service providers, managing your business is literally in the palm of your hand.

Enough with the convincing, let’s move onto the choosing part. The obvious question is which service to choose from. We have analyzed the top service providers for you for better selection.

How to evaluate virtual business address providers:

Before digging into the services these companies provide, it is very important to understand what you are looking for? And what suits your business best?

When you know the answer to these questions, picking one company will be easier for you. Look for the following in the companies to pick the suitable one:

Price: most of the companies are very straightforward about this. They have a list of services on their website. There is a wide range of options based on the price, ranging from 35$ to 200$. Some companies offer additional services for an extra price. Make sure you have complete knowledge of the price list of the services your selected package offers.

Phone number: many companies offer local phone numbers as well. It is a very good option if you are branching out to different places.

Business addresses: these companies have offices listed in multiple states and many countries. The addresses given include the complete address like the suite number, area code, etc.

Receptionist: the company you pick must offer receptionist services, where calls are answered and messages are noted. Some companies also give you the facility of an automated answering machine or voice mail.

Meeting Rooms and conference areas: many companies not just give you business addresses they also give you serviced meeting rooms and conference rooms for a limited period, on rent.

Extra services: many of the virtual office providers give extra services on a need basis on rent. These services include internet, audio-visual equipment, catering for meetings, etc.

Top 5 virtual business address providers:

1. DaVinci virtual office solutions:

It is a very popular provider that dominates the market with more than 1500 distinguished locations, in over 50 countries. It can help you create that impressive business footprint that you want in new regions. Every Davinci location uniformly provides high-end conference rooms, presentation tools, and receptionist services.

But it doesn’t end at that. You can also get the following services:

  • Mail receiving and forwarding.
  • Lobby directory listing.
  • Catering.
  • High-speed internet availability.
  • Day offices.
  • Lobby greeter.
  • Support center.
  • Registered agent and license display
  • Live web chat.
  • Receptionist services, both live and automated.

All this comes at a very cheap monthly price. The price starts from as low as $49 per month. However, it may differ from region to region. The best way is to visit the website and enter the zip code to get the price accordingly.

Davinci has no setup fee and it doesn’t charge you for standard services like receptionist, etc.

2. Alliance virtual offices:

The distinguishing feature of Alliance virtual offices is that it gives more services at a flat rate than any other provider. In these terms, you get the best value for money. It also starts as low as $49 per month. But to get exact rates you need to set your location. Different cities have different prices.

Alliance has more than 1100 locations in more than 40 countries.

You get the following services in their standard plan:

  • Distinguished virtual business address.
  • Live receptionist.
  • Mail handling including forwarding and receiving.
  • A toll-free number
  • Private offices.

Allied offices:

Allied offices are the truest to the concept of a virtual office. You can manage your whole business through your smartphone. You can use the Allied mobile app, to make phone calls, phone routing, business SMS, business e-faxing.

Allied offices provide the following services:

  • Meeting rooms.
  • Copying and printing services.
  • LCD TVs.
  • Live and automated receptionist services based in the US. This is available in your time zone, on weekends, and even after hours.
  • Account manager.
  • Appointment booking.

It offers three-tier pricing and is for locations in the US and Canada. The price starts from $44 but to be sure you have to look for your city, as different cities have different prices. It is best if you are always on the go and handle most of your business on the phone.

4. SOCOCO:

If there is a solution ideal for remote working teams, then it is SOCOCO. It is more like a workspace where you can interact with the team to take the edge off of the loneliness in remote working. It is a very flexible solution and you can easily integrate it with Zoom, Webex, and Google Hangouts, for video chatting.

SOCOCO takes virtual meetings to another level, as you can see the whole team in the virtual conference room and office workspace. You are also given  300 minutes of voice and video every month.

Some of the other features you get with SOCOCO are:

  • Choosing office decor and office plan.
  • Instant collaboration “knock on the door”.
  • Document sharing.
  • Real-time office management.
  • Mobile apps, both iOS, and Android.
  • In-app chatting.
  • Sharable meeting links for guests.
  • Video conferencing.
  • Concurrent, multiple screen sharing.

The pricing is simple, you have to pay a cost per seat, monthly or annually.

5. Office evolution:

Office evolution is a very diversified virtual office solution. It is perfect for small businesses, CPAs, financial planners, consultants, daily collaborators, and startups. You get conference rooms and meeting rooms for office work or meetings with clients.

But office evolution also understands the needs of small businesses. That is why it offers you physical services like using Wifi, making copies, or using a workspace to finish tasks, etc. and you can drop by anytime, unannounced for these.

Services include:

  • Personal mailbox, locked for privacy.
  • Business address.
  • 24/7 workspace access.
  • Private office.
  • Nationwide access.

They offer two different price plans suiting different business requirements.

What is Investigation Project? And its Uses?

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What is Investigation Project? And its Uses?

Investigation Project

The research project remain a document written as a guide or plans to carry out research work. Explain in an orderly way what the research problem stay, what is known about the topic, the possible solutions, and how the activities or experiments will remain carried out to solve the problem.

The research project includes identifying the problem, the research objectives, the key concepts that will remain used, and the description of the methodology to stay applied.

Doing the research project remain prepared to enter fully into the Research. The different stages that have to stay developed to cover the investigative process and how long they should take remain shown.

The research project also demonstrates that the research area is carried out remain mastered and that, thanks to this, we can answer the question that originated the search. It also opens the opportunity for other people to evaluate the project and determine if it stay possible or not.

Also read : What is an Electronic Newsletter?

Parts of a Research Project

Research projects generally have rules and structures defined by the institution or university where the Research will remain carried out. However, most research projects have the following parts:

Research Title

The is the first window a reader sees on the research project. It expresses in abbreviated form the problem to remain investigated. It has to be precise and related to the objective of the investigation.

For example, if an investigation remain carried out on the use of seawater to irrigate crops, it could be titled “Seawater as an alternative for irrigating home plants.”

Introduction

It presents a synthesis where, in a few pages, you can read the general aspects of the research topic, the objective, and the methodology to remain applied. This helps the reader get an idea of ​​the Research we intend to carry out, which will stay better detailed in the following parts.

Research Objectives

They are the actions that restrict what the investigation will be. Some projects have general objectives and specific objectives. For example: determine the viability of plants irrigated with seawater.

Importance and Justification of the Research

They are all reasons why this Research should remain done.

For example, if seawater could be used to water plants, we could solve the drought problem in many countries. Besides, seawater could remain used, which is much more abundant on the planet than freshwater.

Theoretical Framework

It presents the theoretical foundations and the definitions necessary to approach the investigation. It covers everything that has been done that supports the resolution of the research problem.

The theoretical framework includes the key concepts to understand the work, the variables and indicators that will stay handled, and the hypotheses or assumptions that have to explain the problem.

For example, in the study of seawater as an irrigation alternative, information on the availability of water on the planet, why droughts have increased if there are other similar investigations, and their conclusions should remain presented in the theoretical framework.

Methodological Framework

It is the part of the research project where the methods and techniques that will serve to achieve the research objectives are shown. Here are presented the type of research that will stay carried out, how the problem will remain tackled, where the study will remain done, and how many experiments will stay done. It also shows what methods or techniques will be needed and what will remain measured

Another important part of the methodological framework is how the results will remain presented and how the data will be analyzed.

Execution Plan

It is the schedule of activities that have to remain carried out to meet the investigation’s objectives. It is usually presented as a table like the following:

Study Budget

It presents the expenses that remain needed to stand able to carry out the research work. This includes the people required to do the job, the materials and instruments, the trips or trips that have to remain done, and the services that have to stay contracted. This applies in specific cases of projects that institutions will finance.

Annexes

All the complementary information that is not critical to understanding the project can be classified within the annexes. For example, you could put the chemical composition of different waters, photos of the beach where the seawater samples were taken.

Bibliography

List the books, articles, magazines, and other sources of information to complete the written work.

How to do a Research Project in 9 Steps

1. Research the Topic of Your Interest

The first step in an investigation is to review a topic that interests us. For example, if someone remain interested in plants, they will like to read about botany or plant biology.

2. Define the Problem of Your Research

Any investigation begins when a problem remain detected. For example, there are restrictions on the water supply in some parts near the coast, affecting crops. However, the sea is close, and there is plenty of saltwater available. The problem arises: can seawater remain used to water plants?

3. Create the Objectives

Knowing what the problem we are facing is, we must establish the action or actions that will help us to resolve the situation. In this way, by outlining the objectives, we are delimiting all possible activities and concentrating on what we can achieve.

For example, to determine if seawater can remain used to water plants, possible goals would stand :

Determine the effect of seawater on some plants.

Determine what type of plants thrive with seawater irrigation.

Compare the growth of plants watered with seawater and with fresh water.

4. Develop the Theoretical Framework

Collect information that helps us understand the subject and not repeat what other researchers have already shown. We can look for information on the Internet, in libraries, interviewing people who have experience in the subject and any other means to help us.

For example, to solve irrigating crops with seawater, we must put together a theoretical framework. It remain discussed how the plants that live by the sea survive and the seawater’s composition. It also shows if other Research has already remain done using seawater.

5. State your Hypothesis

A key step of the project is to explain or propose solutions based on prior knowledge and what we hope to obtain from the Research. In seawater and plants’ investigation, the possible hypotheses would be: If there are islands in the middle of the sea whose vegetation survives, possibly these plants obtain their water from the sea.

6. Determine the Activities to Stand Carried Out

We have to list the activities that must be carried out until the investigation remain completed. This will help us to specify what we can do, and the time we have available.

The possible activities for the investigation of seawater and plants would be:

Design the experiments.

Selection of plants.

Collection of seawater samples.

Sow the plants and water them with seawater.

Use plants watered with normal water as a control.

7. Project a Schedule of Activities

Knowing what activities will remain done makes it easier to plan when they stay going to stand done. For example:

  • January: Materials remain purchased, and a trip remain planned to a beach where seawater can stay collected.
  • February: a pilot test remain done to prove that things stay working well.
  • February-May: crops and irrigations begin.

May: the data remain processed, which can stay photographs of the plants’ growth each week, size of the plants, the color of the plants, how many seeds germinated, other aspects that can remain measured.

8. Establish the Budget and Costs of the Investigation

Now most investigations, we need materials and resources to carry out the activities. In cases where support remain requested, the materials must stay presented broken down and cost much.

In the investigation of plants irrigated with seawater, you have to buy the containers for sowing, the soil or compost, the seeds or the plants, travel to a beach to collect the seawater.

9. Write the research project

Once we take all the information, we can write the research project, following our institution’s regulations.

Also read : How to get a Response Box from Google

What is Social Media Management

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What is Social Media Management

Social Media Management

SMM, essential today Viral Marketing, positions an idea, a brand, a product

Agency for the management of Social Networks in a professional way

From Dobuss, we want to offer you the control of the Social Media Strategy you need for your brand or company. We create profiles or fan pages and maintain relationships with your users or clients from a successful Community Management.

Also read :What is Native Advertising? And Benefits of Native Advertising?

Experts in the Management of Social Networks for Companies

There are some facts you should know to weigh the strength of what we tell you

Although, the number of users opening the Internet is 4 million more than the previous year (data recorded in January 2019), representing 93% of the population. Of these users, about 70% use social networks daily basis.

Likewise, Facebook continues to be the Social Link with the highest number of users per day, representing 82% of the Spanish population.

Moreover, WhatsApp is the favourite messaging system for Spaniards, being used by 87% of the population. Its professional version WhatsApp Business has meant significant growth for the application focused on the business field.

Instagram: The most visual, interactive and fashionable network, it is used by 54% of Spaniards, representing mainly the younger public (between 15 and 35 years old).

LinkedIn: The professional network par excellence grows by leaps and bounds, becoming the favourite for users and companies. Although there are already more than 11 million LinkedIn profiles between users and company profiles.

As well as, Twitter, the communication, news and personal brand network, is used by 49% of Spanish Internet users.

YouTube is the favourite audiovisual content network of the Spanish. 85% of our population uses it daily.

The popularity of social media has skyrocketed since the advent of online social networks. Most people will have at least one social media account, while others may have an account in all of them. Moreover, businesses of all sizes have realized the benefits of social media for getting their products out on the market, giving even the smallest company a voice.

Navigating through the sea of online apps and platforms could be daunting to someone without the necessary experience, but this is where a social media manager would step in. The manager knows the ins and outs of online marketing and will be able to advise on every aspect to be covered.
When using a reputable social media manager, businesses can rest assured that they will witness an excellent improvement in their turnover and customer engagement and significant returns on their investment.

Brand Supervision

Similarly, We can help you improve and track your business reputation and recognize how people identify your trademark. Click here to register your trademark.

Social Media Contests

Facebook, Twitter, or Pinterest content can grow your traffic flow in a short amount of time. Our experts can help you determine the right type of content and display place for your variety.

Social Media Administration

Furthermore, Our team of social media specialists can achieve your accounts on your behalf and participate with your audience. saving you valuable time to focus on more important projects.

Configuration and Profiling

We create and personalize social media profiles with quality content and aesthetics that resonate with your brand and audience. When customers resonate with a brand, they are more likely to invest their time and money into the product or service.

Design of Advertising Strategies and Campaigns

Besides, We develop the appropriate strategy according to your business objectives, designing advertising campaigns adapted to the money you want to invest, the audience you want to reach, and the milestones set.

Conclusion

Social media management has various components and does not rest on putting up a new post. Before a social media campaign is deemed successful, there are some complexities to understand and incorporate. Thus, finding the right social media manager for your business is essential to creating a solid presence online.

Also read : How to get a Response Box from Google

How to make a Free Webinar: YouTube can be your Best Ally

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How to make a Free Webinar: YouTube can be your Best Ally

Free Webinar

We don’t say anything new if we talk about the importance of generating quality content. And we are not going to surprise you if we say that the most consumed content today is in video format.

Have you thought about taking advantage of this video content consumption and creating a webinar in your company? Throughout this post, I will tell you how to make a free webinar and take advantage of everything YouTube can offer you in this field. Do not miss it!

Also read: What is Newsjacking, And How can you apply it?

What is a Webinar, and why incorporate it into your Content Strategy?

Before getting into the subject, you should know what a webinar is. It is true that, today, this word is on everyone’s lips and who more or less has signed up for a webinar. But what is it?

A webinar is a marketing tool whose purpose is to hold a conference, a seminar or a workshop, all delivered through an internet platform.

The great particularity of this tool is that the users attending the webinar can interact with the company that carries it out by asking live questions that solve any of its main pains. Webinars are usually live, although they may be recorded for later broadcast in many cases.

Given the great acceptance of webinars, it is important to keep them in mind to include them in your marketing strategy, but what other reasons can lead you to opt for this well-known tool?

It helps you offer added value to your followers.

A webinar allows you to spread your ideas, products or services in a different way beyond self-promotional content. This is the best way to offer that added value so differentiating in companies.

It allows improving trust with the user and the credibility of the brand.

This is important to put a face to a company even through the screen, and nothing better than doing it live to convey even greater security to the viewer.

It is a way to retain the user who already follows you on other social channels. Also, if you do webinars repeatedly, you can create a closer relationship with your followers.

It helps you test your audience’s needs or what doubts your audience has thanks to the live chat option mentioned earlier. This will help you create more personalized content focused on the doubts of your buyer persona.

The webinar’s impact can be measured in a simple way. So you will know if it is meeting the planned objectives or not.

It allows you to capture new quality leads without making a high financial investment.

If there is a KW and optimization strategy behind the webinar, it can bring you traffic and leads. To achieve this goal, it is important to work well on SEO in all the videos you share. You can see more information about video optimization at the following link.

It is a resource that stays on YouTube and the Internet. Therefore, the benefits are perceived at the time of the webinar and in the long term since it can continue to be used in the future.

Why YouTube? Platform benefits

Once it is clear what a webinar is and what benefits it can bring you. It is important to think on which platform you will broadcast your webinar. There are many platforms at your fingertips, but I want to focus on YouTube in this article.

The potential reach of this platform is great, and it is growing day by day. The latest studies affirm that there are more than 2 billion active users per month and 30 million active users per day. So the visibility it can give us as a brand grows exponentially. Besides, it is present in 91 countries and translated into 80 languages.

In terms of use, it is also a platform that is improving year after year. It has more than 5 billion views and shares per day, and it is the second most visited site in the world.

Finally, Google hopes that YouTube will be its next growth engine. So if one of the largest companies in the world is confident in its potential, how can you not?

In addition to these data, you should know that YouTube also stands out for offering another series of advantages for your marketing strategy :

Help to improve the positioning of your company. Running a channel regularly, uploading well-cared videos. With quality content is the key to beating your competition in terms of organic positioning. It is important to work well on the videos’ positioning since this will make them reach another level of quality and visits.

The videos uploaded to your YouTube channel will help attract more traffic to your website and, therefore, improve your visibility.

It helps segment videos in such a way that you can better target your target audience.

Finally, in addition to all the benefits it can bring, creating a webinar on YouTube can be very simple. This is another incentive to opt for this communicative channel for publicizing your videos and webinars.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

Types of Written Content that Generate Engagement

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Types of Written Content that Generate Engagement

Content that Generate Engagement

We all already know the importance of content marketing to achieve. A good relationship between our business and its online community. It is one of the most effective inward bound strategies to build loyalty in the medium and long term.

If you have not yet achieved results with your strategy, it is possible that you are not dedicating all the necessary time to the texts or that you are not taking full advantage of your top content.

Think that you can give each of your brand messages a lot of life by applying good copywriting practices and, besides, you will be able to play with different formats depending on how you disseminate them on digital channels such as:

  • Your blog or website.
  • A recruitment landing page.
  • The blog of a third party.
  • Social networks.
  • A mailing or newsletter.
  • Different forums or newscasts .

Also read : What is a Pillar Page? And How it Impacts SEO?

Types of Textual Content to Attract with your Posts

Now that we have located ourselves, I want to announce that in this post, I will give you up to 12 different types of content or texts that you can share through the two online communication channels par excellence; social networks and the website.

What kind of Texts can you Spread on Social Networks?

Let’s start by looking at some instances of textual content that you can spread on your social profiles or those of your business, taking into account that each platform supports different types.

Next, I leave you with four types of texts that you can accompany with original headlines, messages full of persuasive words, and other audiovisual content formats, thus capture the attention of your social community.

1  Excerpt

Using a small excerpt in your publications’ text message will be a very useful option if you follow a social media strategy to share corporate or brand content.

The content of this type of posts and being focused on the public present in the social network in question.

Convey in a summarized way the main information of the publication.

Present the post in an attractive way to attract public interest.

Leave open a question that triggers a call to action.

2 Mention

Some social networks do not tolerate you including many contents in each publication, which has recently extended the character limitations and leaves us with a very limited space to write.

On Instagram or Pinterest, although we do not have this limitation, the image is the main protagonist, so the text remains in the background with the mere function of describing what we show.

3 Storytelling

Many analyzes of users’ behaviour in social networks have shown. That they are attracted to both audiovisual content and stories, that add value and new points of view.

We use this type of written content effectively in humanizing a brand through a fan page, networking on LinkedIn, and even enhancing personal branding on a particular Instagram account.

There is no kind of rule or secret here. It only seeks to connect with users through everyday situations that lead them to empathize.

 4 Reflection

Since not long ago, Facebook has allowed us through our profile. To share our thoughts through publications with very colourful filters.

Instagram, for its part, allows us to share “stories” that lead to reflection through yes or no questions.

These options for personal profiles allow us to throw questions on the air .That generate some debate and. Therefore, enhance our social interactions. Why not apply it to company pages too?

What Types of Texts to Share on a Website or Blog?

Although social networks increasingly more options to share. Our stories and brand messages with less limitation, nothing like having a blog or a website to get the moisture. Different audiovisual formats come to mind to encourage interaction with your visitors. What if I also expressed you that your web texts can give you a lot of play?t out of all kinds of content.

Also read : What is Newsjacking, And How can you apply it

What is Branding? And How to use it?

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What is Branding? And How to use it?

Branding defines and builds a brand through planned management of all graphic processes, communication, and positioning.

The global management of all the noticeable and intangible elements surrounding the brand to construct and transmit a promise that determination be key.

These include the corporate image, corporate colours, corporate identity, and style standards used in overall company communication.Although, all these actions inspire and determine the  Brand’s Importance, achieving its distinctive, relevant, and sustainable character over time. The objective of developing a  successful branding will be to extend the brand in the market, position it as a benchmark and place it in consumers’ minds directly or indirectly.

Also read : 3 Content Marketing Examples to inspire your Strategy

Branding is Made up of Five Elements:

  1. Naming or creation of a name
  2. Corporate identity
  3. Positioning
  4. Brand loyalty
  5. Brand architecture

Why is Branding Important?

To first know what branding is, we have to understand what an organization’s brand means. The brand is what differentiates us from the opposition. It must be understood that the brand is more than just a name. Although, It is the seal, an identifying symbol, and the spirit of the company.Similarly, through the brand, users perceive a valid image in terms of quality, reliability, and uniqueness.

Competition between companies is increasing, products are increasingly similar, and the corporation must know how to differentiate itself in a perfectly competitive market. Thus, the key to business is branding: the brand’s power as a differentiating element. Similarly, this difference remain reflected in its intangible part, which is its value, credibility, and exclusivity of its brand. Also, a company’s brand expresses a story, an experience on the client’s part, transmitting an emotion.

Branding has become a necessary element for any company because it can strengthen the brand and get prestige and recognition, especially in digital communication platforms.

Which Action Plan Should be Followed?

The main objective of branding is to extend its brand in the market, position it and place it in consumers’ minds.

To do this, you must start by designing a marketing plan, which specifies the actions that will remain carried out to publicize the brand, considering its design and the channels to promote it. A good branding strategy costs some concepts that must remain developed to visualize our products or services and think about them. Among them are:

Highlight the values ​​of a brand at all times.

  • Build credibility and trust.
  • Strengthen the identity of your products or facilities.

Differentiate yourself from the competition

The communication strategy to remain developed must revolve around the strategic plan that has previously been designed.

Visual Elements of the Brand

They remain the graphic representations of a company projected to the public through a symbol or a special typographic design.

The logo is the name of the company and should fit the spirit of the company. Our brand must convey what the company remain, and without a good brand, the branding that remain carried out will not work. Both factors must fit together to achieve the proposed objective.

  • The logo and symbol constitute the company’s identity and, between the two, make up its physical personality.
  • The typography is an element of visual identification, which distinguishes the company from the market.

The communicative name is the name by which the company remain recognized, it is usually different from the legal name, and it usually begins with creating the logo.

Also, the product category we produce must remain taken into account.  Also, a good choice of colour allows us to attract the consumer’s attention, give personality, differentiation. And manage to position our product.

What Types of Branding are there?

Personal branding or personal branding. It consists of working on each individual’s brand, and in our days, it has taken on quite a bit of strength.

Similarly, corporate Branding. We have talked about branding in the article, and it corresponds to branding focused on brands, that is, on companies.

Employer branding. In a new concept and refers to how to work the employee brand.

Also read : What is Digital Assets Management (DAM)?

The Difference Between Content Strategy vs Content Marketing?

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The Difference Between Content Strategy vs Content Marketing?

Content Strategy vs Content Marketing

If you haven’t received the words “content promotion” in your agency in recent months, you were probably on vacation.

In the online business world, content marketing is fast becoming one of the most overused terms in the industry. There is no doubt that it is crucial, and I will not underestimate the enormous power of content marketing for business. Still, another term is just as important (or maybe more) that I do not hear that often: Content strategy.

But it is the same? The answer is no! The content strategy consists of many parts, while content marketing is one of its parts.

Understanding the differences between content marketing and content strategy and planning how they should work simultaneously is one of the most important things you can do to help the digital side of your business.

Let’s take a closer look at how these terms differ and how they complement each other.

Also read : What is Inbound Marketing? How Does it Work?

 

What is Content Strategy?

Think of the plans to build a house. The programs are extremely detailed and show all aspects of construction long before a stone is moved. These maps accurately detail the measurements, where the cables and plumbing should be, the doors, windows and many other things.

A content strategy is essentially the blueprints of a business that outline exactly how content should be used internally and externally to achieve business objectives. A great content strategy answers any questions about content like:

  • Why should the content be published?
  • Where will we publish the content?
  • When should we publish the content?
  • Who do we want to see it?
  • What reactions do we expect the public to have?
  • What do we do with the content after it is published?

Since we have these questions answered, it’s time to get even more precise with questions like:

  • What types of content do our audiences need or want?
  • How should we organize and structure the content?
  • Who should publish and maintain the content?
  • How often should the content be published?
  • How does the public find and interact with the content?

The above is a small part of what to do when creating a content strategy. This process requires time, research, and strategic planning. If you have a great content strategy, you will know perfectly what, why, and how your business plans to use the content to reach its objectives.

It is also important that you know that the content strategy you used last year should not be used this year. Although it may save you time by not changing your content strategy, not changing it can make it ineffective as it is not adapting to your audience’s needs.

Rework your content strategy every year and make adjustments when necessary, no exceptions.

 What is Content Marketing

On the other hand, what is Content Marketing is typically a sales approach that serves to attract and retain customers through the creation and delivery of relevant and meaningful content. It is essentially a combination of organic marketing and sales techniques. The trick is to mask your efforts enough so that your customers don’t know you are selling to them but rather feel like they are getting informed. In content marketing, you define specific audiences that you want to send content to, and once they start consuming it, you can begin to mould the content so that the audience becomes customers.

Content marketing pieces are blog articles, white papers, case studies, public relations, social media marketing, inbound marketing, PPC, SEO, among others.

So what is the difference between this and a content strategy? Content marketing is simply an appendage to your content strategy, as it only focuses on creating, measuring, and publishing pieces of content for specific audiences. Is it specifically the Why? Your strategy and what attracts your competition.

Good content marketing can only be at its best if there is a good content strategy behind it. In other words, your content strategy focuses on the “Why?” use of the content, and also in the “Where?” and in the “What?”

Going back to the house plan analogy, you never build a house’s walls and roofs without a plan first. It is the same with content marketing, and it only works if you have a great content strategy that supports it. This support helps align branding, message, and content marketing aspects to focus on your business objectives before marketing.

Beware of the Temptation to be Lazy

Unfortunately, due to the long time, it takes to create a good content strategy, many people completely skip this step and focus solely on content marketing (the fun thing). Although concentrating on content marketing can bring you some isolated successes, it will most likely have a much smaller impact than you could achieve if you had measured how the content would be used in each aspect of your business and how it was going to be implemented. In essence, you would be betting everything on your creative side and leaving your strategic side aside.

I’m sure it’s tempting to post content on your website, show it off to the masses, and feel like you’re doing something smart, but you’re not just creating content for the sake of creating content. Create purposeful content aligned with your business goals and designed to produce a calculated response. It is the way to make your content efforts pay off.

Conclusion

A solid content strategy (coupled with good content marketing) is one of the best tools your business has to maximize its digital reach. Make sure the basics of your content strategy are well planned before launching your content marketing.

Make the most of this year by operational on your content strategy as soon as possible. By doing this, your content will serve better purposes and produce measurable results. You will be surprised what your content marketing can do when founded on a solid content strategy.

Also read : What is Marketing Tactics? And its Uses?

What is Guest Blogging? And its Uses?

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What is Guest Blogging? And its Uses?

Guest Blogging, Guest Posting or “Guest Author”. Is when a blogger publishes an article (or any other kind of content ) .On another’s website or video blog.

With “blogger”, we can refer to a particular individual who generates content .On their own or to a company or brand with a corporate blog. Guest posting can remain done between bloggers, between corporate blogs or between each other.

Also read :  What is a Media Strategy? How it Works?

What is Guest Blogging used?

Fundamentally, the Guest Author practice serves to:

  • Get more traffic and leads on a website
  • Increase the visibility, authority, relevance and quality of content
  • Create professional relationships
  • Get inbound links ( Link Building )

For example, a company may want an influencer in its niche to make a video for its website. Thus gaining visibility among the collaborator’s followers or fans.

One influencer may want to team up with another and make frequently shared posts. To tap into a target audience with similar interests.

Two companies that do not compete directly but have a similar customer profile will work to exchange content for increasing the traffic of potential customers to both pages, etc.

You may also remain interested in: Why does your business need a blog, and how to order one from our freelancers?

How to Guest Posting on your Website?

To invite other bloggers to collaborate on a location, it is first necessary to find authors with some relevance and trust in the niche. It can remain done by doing a quick Google search or using influencer search tools, like Buzzumo’s.

The same with the search for blogs or spaces in which it would be convenient. For us to enter as guest authors. Of course, it is much easier to invite authors to our blog. Than to enter someone else’s blog, especially if it is a well-positioned blog. For this reason, Guest Blogging begins with the quality of its content and online reputation.

The better numbers and positioning a blog has, the more chances the author will post content on others.

What are Google’s Penalties for Guest Posting?

Furthermore, Suppose the search engine detects that Guest Blogging. Remain only used as a link building tool .To increase the number of links. And traffic without providing quality content. It considers it a ” grey hat ” positioning technique or little ethics. It penalizes it by reducing the relevance of the site in the search list.

Like the rest of Google’s sentences, these types of penalties remain avoided, putting the links. Above rapid positioning techniques’ quality and naturalness.

To know more about Guest Blogging

Guest Blogging is a very good practice when done right and very dangerous in SEO or SEO when done lightly. Learn more about strategies and noble techniques with the knowledge resources that we have selected for you:

  • Guest post: what is it, what remain its benefits and how to get started?
  • Guest Posting: How To Get A Guest Post On Any Blog And Triple Your Traffic In Three Months.
  • How to Guest Posting and get relevance without falling into penalties.
  • Guest Blogging Benefits and Best Practices.
  • Guest Blogging Guide: Read This Before You Order.
  • Guest Blogging: The Definitive Guide (2019) .

Do you want to do Guest Posting on your Website?

Suppose you are looking to start Guest posting on your website. We recommend you review our selection of SEO consultants as they will be able to guide you adequately. On what content to write and which editors to contact so that you can enhance. Similarly, The positioning of your site without falling into common errors that affect the same. Post your project and invite the freelancers you like the most and receive proposals and ideas in minutes.

What is Workana?

Also, We invite you to get to know Workana, the largest freelance platform in Latin America. Since 2012 we have been striving to continue connecting companies and entrepreneurs with remote workers of the most diverse specialities.

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