Media Strategy

The association’s relationship with the media should not be trusted by chance. Nor should we leave it to improvisation or goodwill. We must create a strategy that allows us to access them. The four basic steps to take to make it are those that we see below.

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1.- Generation of Internal Resources

If the association assumes the media’s relationship as an essential task, it must be clear that things do not happen alone. You must allocate resources to this task, starting from creating a work area responsible for this work. The ideal is to have several people with exclusive dedication. Still, if the group’s size does not allow it, several of its members will take charge of external communication as a priority occupation. In addition to human resources, other necessary resources are a space where you can work and file the documentation, a telephone (preferably with fax), a computer with a printer and Internet connection and minimal knowledge of journalistic writing. Other valuable resources are, for example, the advice of communication professionals, experience in graphic design, photocopier,

2.- Study of Media and Environment

Before starting any strategy, it is necessary to know what we will act on, in this case, the environment and the media. First of all, we must see the society we are part of: its composition, how it manifests itself, what are its myths and demons, what is its structure, how are relationships established between individuals, groups and institutions, what are they? Its communication channels. Everything allows foreseeing how it can react to the messages launched by the association and establish the most appropriate way to get them through.

If the association directs its activity to specific social groups, it will have to produce its study, especially towards them. And if we are going to use the media as vehicles to get our messages across, it was evident that we must know with whom we are playing the rooms. Here are some of the most important aspects to study concerning the
It is the first thing: who are they, what type (newspapers, magazines, radios, televisions, what is their periodicity, where are they and how to get in contact with them. It does not hurt to know which are individual companies and which are part of a communication group. Sending information to a communication medium

Editorial lines

Two are the most exciting aspects to know: the ideology of each medium and its information priorities, that is, the topics for which they have a preference.

Degree of Specialization

The universal information media are focused, and what are they specialized in (professional sectors, age groups, subject matter, etc.).

Social Weight

That is, their ability to influence their environment, to generate an opinion. The four variables that best guide to assess the social power of a medium are: a / the support (radio, press, television; b / the circulation (number of copies that go on sale) and the number of readers in the case of the media or the audience if it is radio or television (it is estimated that four people read each newspaper sold and that per each call to the radio there are 200 listeners); c / the territorial scope of dissemination; and d / implantation in specific social groups or decision centres.

Structure and Organization

These two aspects must be analyzed whether we refer to the medium as a company or as a communication vehicle. It is interesting to know your business objectives or your work organization, for example, to tell if economic benefit prevails over information quality. It is necessary to understand aspects such as the sections or the programming, the weight of the information on the opinion or the publicity, its design and its formats, or prepare the informative material.

The Professionals

It is essential to know the medium’s human team, both in the commercial and journalistic areas. It is not the same to deal with excellent and good journalists as with mediocre or sensational professionals.

3.- Strategy Planning

Before planning actions aimed at the media, we have to take into account a series of points.

Taking the initiative

The association cannot be waiting for the media to approach it. It is the association that must be present in the press proposing topics and sending information.

Establish personal relationships

It is convenient to have people of reference within the media, to know who is in charge of the issues that affect us and to establish some relationship with them. This second takes time and is usually the result of repeated contacts or complicities generated by mutual “favours”.

Insist

Appearing in the media is not easy, but you don’t have to throw in the towel. The association cannot fail to send the information it deems necessary and whenever it deems it appropriate. When you least expect it, you can find your space.

Responding to demands

If a media outlet seeks information, the association must provide it, and if it cannot, it must provide an explanation or alternative. And there are no excuses; If a media calls and does not find an answer, you can forgive it once, twice. But the third time will look for other topics or other sources that offer you more guarantees.

Homogeneity and continuity

The way of construction and presentation of the association’s messages must respond to a series of formal criteria that characterize it and create its style that facilitates its recognition. The use of letterhead with the association’s logo and data. Maintaining the same design in the presentation of press releases, spokespersons’ appointment. Or establishing more or less official information channels is not idle. It is not about creating waterproof information structures but about homogenizing the output of information to reach its destination with an identity mark that denotes seriousness. On the other hand, the relationship with the media must have continuity; it does not end when the association has introduced a note in a newspaper.

Friendliness

Dealing with the media must be correct, without pressure or threats that. With rare exceptions, the association is not in a position to do.

Recognition

It is of little use to get angry because the information that the association has sent to the media has not come out; it is more beneficial to recognize the medium’s collaboration when it is possible to place.

EDTech – If you have not heard about the recent success of IT solutions and edtech in India, let me fill you in. Recently there is a major pandemic in India and in other nations as well. That made life very hard for many young students who were seeking an edge by going to school. But, they had other options. Some of them chose to stay at home and some of them enrolled in an online school in India or elsewhere in the world.

One big difference is that the students did not have to worry about how to get to class or how to pay for their boarding and lodging. No one offered to help. The same thing happened with students in many parts of the world. They were so used to living in those little boxes that they took no effort to try to adapt to the Western way of life.

In India, this is not the case. The students from underdeveloped countries come here to improve their education. They come from remote areas where access to technology is minimal. Those students who cannot afford school materials can get these at a very low cost. They do not have to worry about transportation or the costs of meals. All they have to do is log on to the Internet and they can start learning right away.

This is one reason why India has been able to achieve literacy rates that are even higher than those in the West. There is less crime and there is less violence. Everything is in balance. When students feel safe to study and there is less violence or poverty in the country, then they tend to think more positively.

IT Solutions

This is one of the reasons that IT solutions in India are doing well. They attract students from places where there is little development. These students understand that education is a basic right of every citizen. They fight for it every day. The government is also supporting this by making sure that the resources are available so that students can have access to top-class education.

The students and teachers work together to make sure that everyone is getting what they want. This is the best way of ensuring that you have access to all the tools that you need. This means that there are fewer excuses for not studying. Students can study any time, anywhere. Also, almost every course is available online from school-level subjects to professionals courses for instance ITIL certification. You just need to search according to your interest for instance search ITIL 4 Foundation training online and you will be provided with a plethora of EDTech platforms providing this training. There is no reason why they should be forced to be in their classes when there is no requirement to be there.

Cost of hardware

The pandemic is helping the EDTech companies by bringing down the cost of hardware as much as possible. This allows the companies to offer lower prices to customers. The lower the price, the more profit they earn. This has been a great help for struggling companies. They can now cut down on costs and still provide high-quality services to customers.

The healthcare workers and students who suffered from the virus should be fully equipped with all the necessary materials. This includes the necessary vaccinations. These people are a big help for helping to clear up the problem. How the pandemic is helping the education industry is because it helps to ensure that students continue to receive top-notch education materials. If students cannot attend class, then they cannot learn. That is just wrong.

This is how the pandemic is helping the education industry because it provides materials that allow the students to not be affected by the disease. This is because most of the school outbreaks have occurred indoors. With the use of mobile devices, this becomes a problem. With a lack of a power source, these devices cannot be used inside. So without the use of electronic boards, papers and pens students cannot study. But this can be fixed.

Education materials and technology

The pandemic is helping the education industry is because of the increase in the demand for educational materials and technology. People all over the world want to get a higher education so this increase in demand helps the companies that provide these materials to meet the demands of students. These companies can meet the demand with lower overhead costs.

As a whole, the students are now more willing to use the materials. The companies need to use these materials to help teach the students about the basics. But before they do, they will need to make them appealing to the students. By appealing to them, the companies can gain the upper hand

The recent health crisis has resulted in an economic recession, which has made it hard for businesses to struggle. With the situation, entrepreneurs realized that they have to create a business model that is both pandemic- and recession-proof.

If you are running a commercial laundry, it is unnecessary to panic. You can worry, but do not overdo it. Investors even suggest laundromat to those looking for business opportunities in this pandemic. A neighborhood laundromat is the best option when compared to restaurants these days.

Let’s know how investors should market their laundromat services amidst the pandemic.

Strong Online Presence

Almost all people search on Google for products or services from local shops or businesses, including neighborhood laundromats. However, some businesses don’t mind having a website or social media page. If your business falls into this category, then you are losing potential customers.

Now is the perfect chance to start. Social media presence helps attract new customers and retain the previous ones. Share relevant content and keep your potential customers engaged.

Introduce Business App

Most Internet users spend hours on their smartphones. As a result, mobile apps have become prevalent in our daily lives. It makes sense as it can be integrated into your website or social media pages. Moreover, the app streamlines the tasks of the laundromat staff.

Customers can easily inquire to their chatbot or book a laundry pickup and delivery appointment with a business app. It ultimately improves your efficiency.

Offer Cashless or Alternative Payment Methods

Hygiene and sanitation is at the top of our minds these days. Carrying cash is a mode of transmission of the coronavirus. Thus, offering cashless payment methods is more convenient.

As we suggested integrating a business app, one of its advantages is the convenience of app-based payments. Your clients can use debit cards, credit cards, and online payment. It reduces safety risks since there’s less cash to pass around on-site.

There’s no better time to jump on the trend, use alternative payment methods at your laundromat. Not to mention, customers tend to spend more when they are not using cash. That’s an added bonus.

Energy-Efficient and Eco-friendly Initiatives

Eco-friendly initiatives regarding energy efficiency and waste reduction have been in discussion these days. Even if we are in a pandemic, this topic continues to rise.

As a laundromat owner, you can do your part by investing in energy-efficient laundry equipment. Energy-efficient washers and dryers use less water and electricity. Moreover, it has features that help you detect leaks or problems with the equipment.

Other eco-friendly initiatives are using natural detergents and educating staff and customers about greener laundry practices. Several clients look forward for laundromats that prioritizes sustainability.

Final Thoughts

Indeed, the pandemic has proven how laundromat services are resilient and adaptable. After all, whether things are “normal” or we are in the middle of a pandemic, people need to clean their clothes. Practically, commercial laundry services are pandemic- and recession-proof. Thus, continue to provide them access to affordable yet high-quality laundry service during this pandemic.