In social psychology, attribution remains understood as the process of inferring the causes of events or behaviors. In everyday life, attribution is something that we all do daily, usually unaware of the underlying processes and biases that lead to our inferences.
For example,...
In the old form of marketing and advertising, we can say that things were hard and were somewhat easier as well. By hard, we mean that the advertising and promotion of any business were done using print media such as posters,...
See an example of inspirational marketing with this Coca-Cola billboard that has to See an example of emotional marketing with this Coca-Cola billboard that has broken two Guinness records. You will love broken two Guinness records. You will love that is...
"Content creation" is a term that in digital marketing means to produce texts, articles, images, videos, audios (or any combination of formats), which offer information or entertainment and meet particular objectives of attracting web traffic and potential customers.
Content creation and its Relationship with Inbound Marketing
Inbound...
Content Strategy vs Content Marketing
If you haven't received the words "content promotion" in your agency in recent months, you were probably on vacation.
In the online business world, content marketing is fast becoming one of the most overused terms in the industry. There is no...
Basic Toolkit
Content marketing tools are necessary across the board in each phase of creating a strategy, from monitoring all your channels or each campaign to the post-tracking degree.
All the statistics indicate that content marketing will be one of the main focuses for...
Attracting customers and closing sales are among the biggest challenges people new to the painting business face. A lot of painters understand that to drive up sales, they must invest in their marketing tactics. Unfortunately, despite this knowledge, a lot of...
Are you ready to wow French-speaking audiences with your amazing products? There are plenty of reasons to do so. France ranks among global leaders in terms of gross domestic product, innovation and economic freedom. FDI flows into France stood at USD...
Although 56% of Germany’s population can speak English, many prefer to be marketed in German. As one of the largest markets out there, there’s great potential...
Paid Social Media
The digital age has transformed the way businesses connect with their audience. Today's consumers are skeptical and inundated with countless marketing messages, which makes...
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SMS marketing is the need of the hour for real estate marketers. A successful text message retargeting campaign leverages the power of SMS marketing...
Technology has advanced exponentially in recent years, as did the use of technology in the workplace.
Smartphones are everywhere, and access to the internet is...
Lost about how to accept cryptocurrency payments for your business?
You’re not alone. Many business owners are trying to figure out whether to take bitcoin...
Your Safety on Social Networks.
It is no news that the Internet is a breeding ground for data and information traffic that, on many occasions, you would prefer to remain private. And it is that not everyone...
Reddit is everywhere. It's a massive collection of forums where people can share news and content and comment on other people's posts.
If you are looking to expand your marketing outside of traditional social platforms, you might...
A webinar is training content in video format that remains delivered over the internet.
The first broadcast is live, but of course, it can be recorded and re-broadcast afterward. This content, with which a significant interaction with...
.If you have a small business or an eCommerce, you will know how important social networks remain in your day today. They allow you to expose your brand to the world, increase its visibility, and...
Media Strategy
The association's relationship with the media should not be trusted by chance. Nor should we leave it to improvisation or goodwill. We must create a strategy that allows us to access them. The four basic steps to...
Promote your Ebook
Yes, Amazon indeed is one of the leading platforms for selling ebooks, a gold mine for digital authors. But it is also a cemetery of forgotten ebooks, of titles that never knew a sale, victims...
EDTech - If you have not heard about the recent success of IT solutions and edtech in India, let me fill you in. Recently there is a major pandemic in India and in other nations...
Private label food products are a billion-dollar industry. They account for 17.4 percent of retail sales within the country. Over the past decade, many food brands have been battling each other while private label food...
Three Pillars of Persuasion
Little progress has remained made in the art of presenting since Aristotle. He wrote more than 2,300 years ago in his famous Rhetoric that there are three types of persuasive arguments or...
Establishing a prominent brand presence in a competitive market is often a formidable task for businesses. Amidst various strategies aimed at increasing brand visibility,...
As a premium smartphone, the iPhone has always offered buyers a unique experience. The OnePlus brand attempts to offer its users a budget-friendly and...
You didn’t lose your hair overnight. You won’t regrow it overnight either. But you’ve got options.
You know the moment.
You lean into the mirror. Tilt...
Everyone is curious about how different substances affect us. While shatter rises in popularity, many questions linger around the consequences of its use. Does...
