As the age-old proverb goes,’ Old is gold,' it is advisable not to throw away the old stuff that you have, and rather acknowledge the value and importance of them by various modes of repurposing and reusage. Let’s take care of the...

Most people think that their profession has nothing to do with study marketing. Shop-assistants sell products (do not create them), educators teach, and doctors treat. What can be common between their jobs and marketing? The target consumer. Joan Young, an pro...

Content marketing is a considered marketing attitude focused on creating and distributing valuable, relevant, and reliable content to interest and retain an openly clear audience — and, ultimately, to drive profitable customer achievement. In its place of pitching your products or services, you...

Are you ready to wow French-speaking audiences with your amazing products? There are plenty of reasons to do so. France ranks among global leaders in terms of gross domestic product, innovation and economic freedom. FDI flows into France stood at USD...

Safety nets are meant to catch you when you stumble. They don’t stop you from falling, but they can help make your recovery faster and smoother than it should be. So, what financial safety net do you need to have? The answer...

If you are exploring career options and wondering if marketing is the right career path for you, you have landed at the right place. Marketing is a competitive and highly sought-after industry. If you are someone with excellent communication and analytical skills...

Organizing and then subsequently hosting a corporate networking event can be as stressful and challenging as it inevitably will be just as rewarding, as long as you take the time to ensure every proverbial box is tick. With that being said, continue...

Style Guide If you are thinking of designing your website yourself, you must know what a style guide is. I assure you that your work will get very complicated if you don't create a style manual for your brand. You may end up...