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Guide to be Director of Marketing and Digital Advertising

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Guide to be Director of Marketing and Digital Advertising

Director of Marketing and Digital Advertising

The Marketing Director is one of the most demanded professional profiles today. Next, I want to share the skills, functions, tools and concepts necessary to work in the marketing management area of a company.

The Marketing Director is the professional in charge of shaping the Marketing Plan of a company. To do this, you must gather a series of qualities and skills that I will tell you about below.

Also read : What is a Style Guide, and What is it for?

 Skills of the New Marketing Director in the Company

The Marketing Director has to meet these nine requirements or skills.

Persona 2.0

He is a professional who spends most of his time on the Internet, turning his computer and mobile devices into his main work tools. Therefore, you should be aware of the latest news, updates or applications that can facilitate your daily activities. You should not lose sight of the footsteps of the great leaders of the technology sector such as Apple, Google, Microsoft and be continuously at the forefront of new trends.

 Marketing

This professional is responsible for developing and implementing the marketing strategy of the company. Therefore, he must be well trained in trends and updates related to the use of analysis tools, implementation, management, and marketing strategies.

Social Media Man

We are currently experiencing a true social revolution. The way people communicate is continually changing. Generation Y of Millennials seek recognition and be heard by the brands they follow, and the ideal medium for this is through social networks. Therefore, this professional must locate what is said about the brand in the different social networks, being one of the most suitable channels to connect and interact with consumers.

In this section, it is important to highpoint two social networks that are especially important for this professional:

Linkedin. It is very useful to connect with other professionals in the same work environment, where you can share articles and opinions on current issues.

SlideShare. To show your presentations and projects.

 Blogger

It is as important to build the brand’s image and reputation as it is of the professional who represents it. For this reason, a good marketing director should reserve a part of his time for writing quality articles on topics related to his field of work

Growth Hacker

As head of a strategy, you must study what works and helps the company grow. Therefore, you must carefully analyze consumers’ behaviour in each of the actions carried out in the purchase process. Let’s not forget that the difficult part is not collecting the information but detecting what can be useful. The Growth Hacker is responsible for collecting, filtering and recomposing the data obtained.

 A born Entrepreneur

A marketing manager is part of a group of professionals who work together to achieve a common goal. In this way, you will work hand in hand with other departments such as accounting or human resources. For this reason, it will be vital that you understand how each of them works and maintain internal fluid communication at all times.

Team Leader

A marketing director should rely on his team whenever he needs it and always be by his colleagues’ side to advise and help them in whatever is necessary. It would be best if you did not forget that, despite being in charge of developing the strategy to be followed by the company, without a team that implements each of the actions, your work has no value whatsoever.

 Autodidact

A marketing director must be continuously training, either experimenting with the new tools that come on the market or presence conferences such as the Meeting of Agencies, to be aware of the sector’s trends.

 Creative

Especially in marketing, creativity is an element of differentiation that can help a company’s strategy stand out above its competitors. A Brainstorming meeting with a pot of strong coffee can be a good option to start the day and awaken the most creative side.

A good complement to the coffee pot is conference programs and websites such as TED or Marketing.TV, which offers you the possibility of listening, learning and taking ideas from referents and professionals from different sectors.

Also read : Webinar: What is it, and How to use it in your Content Strategy?

These are the Most Demanded Marketing Profiles

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These are the Most Demanded Marketing Profiles

Most Demanded Marketing Profiles

It was just a little completed a week since we said goodbye to 2016, and, like every year that begins, companies prepare to face new challenges and projects. Having the right team of professionals to execute our business development strategies successfully is essential to meeting the objectives.

Do you want to know the most demanded marketing profiles that your company needs or what skills you must have to improve your professional career? Read on because, according to the experts, 2017 will be the year in which the positive trend in the labor market will consolidate, and the creation of quality jobs will be a reality.

Also read : What is a Marketing Strategy Statement

But what will be the most Demanded Marketing Profiles in 2017?

The answer to this question has been found in the XII Report Los + Buscados by  Spring Expert, the consulting firm for selecting middle, middle, and executive managers of the Adecco Collection.

According to this study, they will be very different profiles due to their training, but they must be strategic for the sectors that demand them with a common point. And not only that. The most sought after must have a multidisciplinary profile, with great versatility, analytical capacity, orientation to results, and a strategic vision, proactivity, and adaptation to change.

But be careful because the list of skills does not end here. Suppose you want to be one of the lucky ones who finds a good job this year or are thinking of expanding your staff. In that case,

As stated in the report, the technological profiles will be the most demanded. And it is that the IT and TELCO area does not stop expanding and offering new job opportunities. But are not the only ones.

What is Happening in the Marketing Sector?

In an increasingly digital world, marketing processes have become (almost entirely) online. In this sense, and considering that the medium is constantly evolving, one of the most requested profiles is  E-Commerce Manager.

As pointed out by Spring Professional, what they are looking for are experts who are in charge of managing the sales process online from start to finish. These people need both operational logistics knowledge and technical knowledge (web development, mobile solutions, and analytics).

In addition to these skills, the E-Commerce Manager implies a strong interrelation with the marketing, financial, and systems departments, so it is essential to have good communication and negotiation skills.

Characteristics of an E-Commerce Manager

Training

  • Have a university degree.
  • Valuable Master in Digital Marketing.
  • High English level.

Experience

  • Minimum experience of 3 years performing E-Commerce Manager functions will be valued.

Aptitudes

  • Strategic vision.
  • Numerical reasoning.
  • Planning ability.
  • Analytical capacity.

Retribution

  • These profiles’ salary varies from 35,000 to 50,000 euros gross per year of fixed plus a variable percentage.

Claimants

  • Mainly companies in the retail sector and digital businesses.

On the other hand, another of the most sought-after figures in this sector is  Digital Marketing. Although,we are in front of a scenario in which supply exceeds demand. Also,and in which there are a daily price war and campaigns to attract the consumer. Similarly, faced with this scenario, as the report highlights, marketing plays a crucial role.Also, getting ahead of the competition and set itself apart from it is the priority objective.

For this reason, the role of Marketing Management is key. The more strategic this role is, the greater the investment in innovation and the detection of opportunities, and therefore, the greater benefits will be obtained for the company.

Characteristics of a Digital Marketing Director

Training

  • Have university training in Business Administration and Management, Marketing or similar.
  • It is highly valuable to have an MBA or online MBA.
  • High level of English essential.

Experience

  • Experience of 8 to 10 years is required leading the companies on/off marketing strategy.

Aptitudes

  • Strategic capacity.
  • Business vision.
  • Innovative thinking.

Retribution

  • The salary band for this type of profile is between 60,000-800,000 euros gross per year.

Claimants

  • Companies from any sector are looking for profiles in this category.

If you want to know more, take a look at the following table provided by Spring Professional and discover other profiles of interesting professionals for your business. Also,and if you need help with your company’s marketing do not hesitate to contact us, we have a great group of specialists specialized in the different areas of digital marketing who will be satisfied to work with you.

Also read : What is Nonprofit Marketing? And How does it Work?

 

 

 

The Benefits of Offering Promotions to Customers

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The Benefits of Offering Promotions to Customers

Promotions offering your customers something free like shipping, discounts, or a loyalty program might at face value like you are spending and getting very little in return.

Yet, many companies find that those offers bring in new clients and increase the loyalty of current customers.

In 2018, more than 50% of 18-39-year-olds thought coupons and discounts were necessary for digital purchases.

Aside from offering promotions, providing customers swift and efficient products and services gives a good impression, that is why companies should have carton sealer machine manufacturers.

Coupons, free play, discounts, and loyalty rewards encourage customers to spend their money on your goods and services.

Shoppers actively seek out discounts so that they can maximize what they get for their money.

promotion to customers

Which Industries offer the best Promotions?

Several industries offer incredible promotions to market to a broader audience.

The gambling industry is incredibly competitive so online poker providers offer free play, sign-up bonuses, no-sign-up play and deposit matches, all of these promotions are available to claim for mac poker players, as well as all other platforms.

Educational establishments offer promo items at workshops, expos, and more to entice new learners to sign up.

The financial industry offers discounts on products, introductory rates, and loyalty rewards.

Government bodies offer goods to the community like flags, ice scrapes, and decals.

The food industry offers BOGOF, significant discount subscription boxes, and even toys to children with meals.

Taking a look at the list, the casino and gambling industry appears to be taking a gamble of their own – offering multiple free options to players.

So How does that Work? 

promotion to customers

What are the most Popular Casino Bonuses?

Online casinos are competitive; they compete for new sign-ups, retention and to provide the best games.

The competitiveness in the industry has produced some of the most enticing rewards for new and loyal customers.

No deposit bonuses

No deposit bonuses let players experience the games without spending their own money. Customers are free to choose any game they like, and they may even be able to cash out after play.

Welcome bonuses 

By signing up, customers get a welcome bonus of cash into their account. It allows people to play immediately, and often their deposit is matched up to 200%.

Regular promos and bonuses

To reward regular customers, monthly bonuses and promos are typically offered. This encourages regular spending and staying loyal to one online casino.

Some casinos offer loyalty points, so the more you play, the more you earn. You can put these towards casino cash, free play, jackpot entries, and more.

High Roller bonuses

High-roller bonuses are usually a tier system that offers big games to big spenders. Exclusive prizes, gadgets, and holidays.

Game Bonuses 

Rewards that are linked to a specific game like free spins, or VIP points.

Device bonuses

To encourage players to play via mobile apps or tablets in both Android and iOS, incentives are offered to the specific device.

What do Players Gain from these Promotions?

The range of bonuses allows for many different demographic players to enjoy their game of choice.

Free play is immediately enticing, and within a few games, most people will sign-up to enjoy the next bonus on offer.

Getting the opportunity to test a game and website out to see it is the right one for you is crucial for player happiness.

The more they play with the same casino, the better rewards they get. So it builds a sense of loyalty for the customer.

Free play, bonuses, deposit matches, and other casino bonuses are all designed to give the player as much for their money as possible.

What do Companies Gain from these Promotions?

Promotions aren’t true promotions unless each party gains something from them. Promotions can be generous, and have a proven track record for customer acquisition and retention.

Here is how the Promotions can be categorised:

  • Customer acquisition: no sign-up, deposit bonuses, free play, device bonus
  • Customer retention: regular rewards, VIP option, high-roller games

A quick look at the growth of the online gambling industry in the last few years shows that the promotions available are working.

Grand View Research testified that by 2027 the online gambling market would be worth 127.3 billion.

In 2019 that value was just 53.7 billion.

Within the report, it states, “Numerous online casinos are offering a free play version of some of their games, which is creating growth opportunities for the market.”

Showing that free play promotions are a critical factor in market growth.

promotion to customers

Why should you offer Promotions?

Promotions are a simple and yet effective way to encourage spending. Most industries have multiple companies offering the same thing, so competition is crucial for providing great promos.

Promotions are a great reason to create a brand new marketing campaign, and create a buzz around your business.

At face value, it can feel like your business will lose money by offering these great incentives. Or that perhaps your product appears cheap.

History shows us that there is a direct correlation between plummeting sales and businesses ditching discounts and coupons.

Removal of sales and discounts can make you more appear exclusive, but it can also make you appear inaccessible to the masses.

User-generated content and word of mouth are two of the most powerful marketing strategies you can hope to get, and discounts work in your favor to secure them.

A great sale or discount will likely be shared with friends and family, as well as social media. Increasing your visibility.

  • What are the benefits of offering promotions and discounts?
  • Moving old stock quicker
  • Encouraging hesitant buyers to make the commitment
  • Create demand for a product
  • Improve cash flow
  • Free advertising on discounts, coupon, and sales websites
  • Increase loyalty of current customers
  • Move inactive customers to active

The impact on a company’s bottom line is considered when offering discounts, coupons, and free items.

Discounts and promotions are a great way to grab the attention of consumers quickly.

Shoppers are more likely to increase spending to meet thresholds for discounts and free shipping, even if they don’t need the items.

One study by Paul J. Zak found a 38% increase in oxytocin, with a $10 discount. This study directly linked deals and promotions to your customer’s happiness.

The evidence is clear: when factored into your marketing plan, promotions and discounts can benefit both the business and the customers in equal measures.

5 reasons why the virtual business address is the perfect solution for you.

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virtual business

As a small business owner, you have a lot on your plate. Small to medium businesses face a lot of challenges. You have to handle sales, procurement, logistics, human resource, and legal affairs yourself. With a limited budget, it is a lot to take. But don’t fret, we have a perfect solution for you.

In today’s world, having an online presence is a must for every business big or small. This does solve a lot of sales and marketing issues for you. The pandemic has also made working from home a must. According to a source, 88% of the employees are working from home.

This does decrease your HR costs, although it has its challenges. Another survey shows that 67% of business professionals believe that remote working is more productive than in-office working.

But the biggest expense and issue you have to face as a small home business is logistics. How to keep your privacy intact while reaching out to your audience? The answer is simple, a virtual business address! Let’s take a look at the details to understand it better.

What is a virtual business address and how does it work?

Technically, a virtual business address is an actual street address that you register to, to get your mail and packages. So, why is it called virtual if it is a physical address? Well, the answer is simple, your office is not located at that address, you are just lending or borrowing the address for official use.

Don’t confuse it with a PO box. You cannot register your business or get front desk services with a PO box. A virtual business address can be used for legal documents and this service also gives you a front desk service where your packages can be signed and you are informed when important mail is received.

To get a virtual business address, you have to register or signup with the virtual business address provider. Once you sign up, they will give you your street address that can be used for legal purposes. You can use this address to increase your outreach and expand your business.

5 advantages of a virtual business address:

  1. Cut back on your expenses:

Getting a virtual business address instead of a physical office cuts down your logistics expense. You don’t have to pay the rent or utility bills. Besides, maintaining a physical office needs extra staff like the janitorial staff. If you have electric equipment involved then their maintenance is also an added expense. A virtual business address gives you all the benefits of an office without the cost that comes with it.

  1. Makes your business into a brand:

Having an upscale address uplifts your business to the next level. A serviced and elegant meeting space will be good for the image of your company. It will also encourage confidence in your customers. Renting an office is a costly affair and it will end you in an area where your business can not flourish. If you want your business in a posh area then a virtual business address is the best solution.

You can get access to the up-class area with a fraction of the rent price. Not to mention the services you get with it. You get mail and packages service. you get front office services, and you get call services. These call services include call forwarding and automated answering machines.

The purpose of these services is to give your business a professional feel and look.

  1. Good for legal purposes:

Getting your business registered is an important thing. Doing it with your home address is risky. Some house or condo addresses cannot be used as business addresses. The lease or HOA regulations restrict you from running businesses. Some cities have zoning restrictions and municipality codes that disallow commercial activity from home.

Besides, it doesn’t look professional if you use your home address as your business address. This way you are intermingling your professional and personal lives. It can be harmful to your privacy.

It is better if you have a virtual business address for financial activities. You can get your business registration and LLC with your virtual address. It makes your business professional, credible, and legitimate.

  1. Expand your business:

The only way forward for your business is to expand. Taking your brand to new cities and countries is a dream of every business owner. But to flourish in new areas you need local addresses. A virtual business address is your ticket to new cities for business expansion. It is also easier to market and advertise your business online with your new virtual address.

  1. Bigger talent pool:

With expansion comes human resource requirements. When everything is virtual, it is easier to find a larger talent pool to choose from. You will find cheaper labor costs when you are offering a work-from-home option.

Different cities have different HR costs. When you have a virtual business address in a different city or country, you will find yourself diverse in human resources. You can find the best talent irrespective of their location.

You can hire local talent in every place you expand to. This will increase efficiency and productivity. It will also decrease your HR expenses.

The Take away:

A virtual business address is the most effective way to shape up your home business into a competitive brand. The services that come with it give a professional and credible look to your name. It makes expansion easier. In addition, you can handle legal requirements better with virtual addresses.

In short, most of the challenges that small, home-run businesses can be solved easily through a virtual business address.

Strategic Marketing: What is it, and what are its Characteristics?

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Strategic Marketing: What is it, and what are its Characteristics?

When we talk about marketing, it is very important to establish the differences between operational marketing and strategic marketing. They are two complementary marketing branches, which must be dealt with in the same strategy, although this is not always the case.

While operational marketing is developed in the short term, as are the marketing actions themselves, strategic marketing occurs in the medium and long time. It is the cornerstone around which our marketing actions will pivot.

Also read : How to Make a Social Media Profile

Strategic Marketing: Long-Term Market Opportunities

Strategic marketing is the market knowledge and analysis methodology. That aims to detect market opportunities that allow the company to meet users’. Needs more effectively than the competition.

In other words, strategic marketing seeks to solve the unmet needs of users, taking advantage of the new market opportunities that exist. From this competitive strategy, operational marketing actions will be developed.

Gone are when a new product was designed and launched on the market, even creating the need for users. The current way of functioning of the markets is based on analyzing the users’ needs. And then those products or services are developed to cover them. Thus, those responsible for strategic marketing must detect. These new markets and their attractiveness, study the effects, analyze the competition, and look for the advantage they can obtain against the competition.

How is Strategic Marketing Characterized?

1. Long-term Goals

Its most significant element is the long-term vision. Which forces us to efficiently carry out a series of actions before planning. To coordinate operational and strategic marketing strategies efficiently. Logically, the first thing we need will be a market analysis that allows us to get an idea. Of ​​the economic situation in general and our market in particular. Only then will we discover the unmet needs of users and why they aren’t.

2. Define your Target Audience

We will also have to segment our target audience. We must draw a profile of our services’ ideal user, their needs, challenges, and characteristics. Consumers are the central axis of any marketing strategy, and they are becoming more critical and demanding. Only then will we know who to turn to and know what to offer to study the competition. From the analysis of our rivals, at least the most important ones. We can draw interesting conclusions such as their products and prices.Their strategies, and how we can improve their offer. And take advantage of the differential factor.

3. Design the Strategy

With all the information collected, we can define the marketing strategy that we will carry out. There are many variants: portfolio strategies, functional, segmentation, positioning, growth, customer loyalty …

Within these strategies, some can be complemented. While others are more suitable for a specific moment in the evolution of the product’s life. Thanks to them, we can also define very clear, realistic and achievable objectives or missions that guide our efforts.

4. Decide Missions, Milestones, Objectives to Conquer

Within the coexistence between strategic marketing and operational marketing. We must use all the information we have to plan our campaigns. We have already defined the long and medium-term strategy and the missions or milestones that we want to achieve. Hence, we only have to design short-term -operative- actions to fulfil them.

It is also important that while designing this strategy. We prepare a plan to face any crisis that may be triggered. And remain prepared to act In these situations where marketing can remain key to recovery.

Also read : Inspirational Marketing Example

How To Resolve [pii_email_22e85382f7dc146ba521] Error Code

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pii_email_22e85382f7dc146ba521

Microsoft Outlook error pii_email_22e85382f7dc146ba521. Potential customers call this error code for different thoughts. Some techies speak highly of this, perhaps because your Microsoft Outlook is out of date or not completely in line with your strategy. Anyway, when you face the error code pii_email_22e85382f7dc146ba521? Try not to get nervous. Here are some guidelines to help you solve your problem.

Microsoft Outlook is a unique type of correspondence in our life. We use it to send and receive messages from sources that we oppose. Everything is fine from time to time, and from time to time, problems arise. Microsoft Outlook also has many problems or errors, and when we encounter various problems such as error code [pii_email_22e85382f7dc146ba521, we do our best to resolve them as all questions answered. The error code [pii_email_22e85382f7dc146ba521] is also one of those errors, and we will examine it to determine that.

If you see the crude technique [pii_email_22e85382f7dc146ba521], then Microsoft Outlook is not working properly. So is there everything I can do to make Microsoft Outlook mail work as expected? Here are some simple guidelines:

Solutions To Resolve The Error Code [pii_email_22e85382f7dc146ba521]

Method 1. Clear the cache to fix the error [pii_email_22e85382f7dc146ba521]

Clearing your booking, including goodies, will delete your old chains and keep all information up to date. This can erase damaged or stuck information packets.

Close Microsoft Outlook and start it again.

Close (close) multiple registers or windows if you are using them.

Check for updates from Microsoft (365). If not too many, please update the form to the new one)

If an update is required, update all data and restart your computer. Now open Microsoft Outlook and check if the error [pii_email_22e85382f7dc146ba521] is resolved. If the problem persists, try Method 2 to resolve Outlook error [pii_email_22e85382f7dc146ba521].

Method 2: Correct Outlook Version

The error code [pii_email_22e85382f7dc146ba521] can caused by a conflict in your Outlook setup strategy with multiple email accounts or another application installed on your PC.

Subsequently, you may need to remove the faulty Microsoft Outlook variant from your PC and enter a new Outlook form from the official Microsoft Outlook website.

Go to the Options section in the best corner and select your version of the Microsoft Outlook web app from the roadmap.

Method 3: Using A Web App

Enter the Light Edition; at this time, close and log in to your registry with a registered account.

Make sure you have the prerequisites for the latest version of Office on your computer.

When you run a Microsoft Office installation on a PC with a more experienced Office port in most unusual cases, the more established option removed.

Method 4: Contact Microsoft Technical Support To Fix The Error [pii_email_22e85382f7dc146ba521].

If you delete or uninstall MS Office before entering the first form, your Office records will not deleted. In any case, if your variant of Office adds Microsoft Outlook, you may need to back up your Outlook information documents.

See the “Finding and Transferring Microsoft Outlook Data Files from One Computer to Another” section.

Contact us at Microsoft for additional instructions on how to resolve the Microsoft Outlook error [pii_email_22e85382f7dc146ba521].

Conclusion

This article encourages you to familiarize you with the Outlook error code [pii_email_22e85382f7dc146ba521]. We tried to resolve this issue [pii_email_22e85382f7dc146ba521] in Microsoft Outlook. I believe that part of the strategy worked for you. If any of the methods did not help you fix [pii_email_22e85382f7dc146ba521], contact Microsoft Outlook support for further instructions on how to resolve the pii_email_22e85382f7dc146ba521 error code.

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Answer any Questions: The Best Alternatives to Quora

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Answer any Questions: The Best Alternatives to Quora

Quora

Whenever we have questions, we turn to the Internet. All you have to do remain do a Google search to find out what year something happened, where a certain place stay, how a word remain written. But there are more difficult questions to answer and that we need other people to help us. That is why tools like Quora remain born that help us ask experts about specific topics, about doubts that are not available on the Internet to be resolved.

Quora is one of the best websites to ask questions, but it is not the only one. Many Quora alternatives allow us to solve our doubts on the Internet thanks to a large community of people who give us answers.

Also read : How to Promote your Ebook for free and make it Work

What is Quora?

Quora remain a platform specialized in questions. Although it is common for us to ask for help on other social networks such as Twitter, Facebook, or Instagram itself, none remain designed to ask and answer questions. Yes, Quora is a question-and-answer social network born more than ten years ago and whose purpose is for users to know information on any topic. For a little less than five years, Quora has also been available in Spanish, and we can use it to satisfy our curiosity about anything we need.

What Quora allows is to share your knowledge with other Internet users and have information on all the topics you want. Quora remain usually focused on experts in the field and not so that anyone can give their opinion without knowing what remain being discussed.

Quora’s main difference with some of the alternatives that we will see, such as Yahoo! Answers, is that the first is a more serious option. It seeks to remain formal, designed for experts, and not for exchanging information and knowledge.

 Yahoo! Answers

A classic and mythical: Yahoo! Answers is a website where you will find an answer to everything you imagine, beyond the usual laughs that we can see if we dive through the web. A huge community remain divided into categories in which you can find answers to anything you can think of, from art and humanities to restaurants or music or businesses. Whatever it is, it’s on Yahoo! Answers. One of the excessive advantages is that you will not need to register to read all the available answers. You will need to record or log in to ask a question and wait for others to answer

Irrespective of whether or not you want to know about something, Yahoo! Answers is a way to discover new things or find answers that will make you have a good time. If you respond to other users and help, you will get points. Users will be able to see which answers are better, give like, etc. It stay one of the alternatives to Quora that you can use, although it remain not so focused on experts but on anyone who can give their opinion, and there remain many “absurd” questions that we will find on this website and that we all already know.

Twitter

At the beginning of this text, Twitter remain not a tool designed to ask questions and answers, but it is usually the best option if you want a quick response to something and if you have a large number of followers. Besides, thanks to the question’s virtualization, you will surely find someone who knows how to tell you what is happening or give you a solution. From book or movie recommendations to questions to find a restaurant, bar, removals

medical

Although it is not the best we can do, we always turn to the Internet when we want to inform ourselves of any disease or pathology. That is why medico remain a fully recommended application that answers your medical questions and one of Quora’s best alternatives if you are looking for answers about health. It is an application for iOS and Android, and it does not have a web version, in which you can access a 24-hour medical chat with health specialists to have immediate answers.

You have unlimited consultation, and you can ask as many times as you want. You can send photographs, analytics, or reports to give more information and help the professional give you the advice you need. The application is free, and you have doctors available at the moment, although there is a paid version that will allow you always to have answers . Psychologists, sexologists, pediatricians, dermatologists, etc.

Also read : What is Clickbait? Examples to use it Well

Practical Guide on Promoting Your Content in Internet

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worldmarketingtips
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Content

A successful content marketing campaign is made up of 3 things: great content, visibility on search engines, and promoting it to the followers. We already know how to create content and making it visible on search engines. Now let’s see the various ways in which the content could be promoted.

The day when your content goes live:You would like to get the word out on the day your content is going live. Here are some ways of doing it:

ο Send newsletters to all in your e-mail list each time your content goes live
ο Send promotional e-mails with landing page. Consider creating an HTML e-mail to promote it to your list
ο Tweet about the post and do it four times in a day. Research on the time when you could get visibility from more prospects.
ο Post it on LinkedIn. It’s a good practice to include a comment to introduce the post. The same could be done on Facebook and other relevant social media platforms.

The week after your content goes live:You could continue to promote the content throughout the week, however don’t overdo it. The social profile pages should have something more in addition to the promotion of your posts.

ο In addition to the above mentioned points to post your content on social media, make sure that each and every +1’s, likes and comments are responded to.
ο Tweet or post at the highest response times on each social network.

Continual Promotional activities: Promotion is not a short term process. It is an ongoing process. And it’s a two-way traffic. The mantra is simple – in order to increase interaction, interact.

ο Create a list of influential tweeters and bloggers in your industry and increase interaction with them.
ο Link to the bloggers.
ο Send an e-mail to high value contact when you create something that might interest them.
ο Ask for tweets to all those you feel that your content might be useful to them and they may like it.
ο Leave comment on other people’s blogs to gain attention from them.

I personally liked the example given at my Content Marketing Institute in one of its posts on an affiliate marketing company called iDevAffilitate (https://www.idevdirect.com) and its being doing a great job by using social media for its [content] marketing. It has managed to create a buzz for itself by engaging customers and prospective customers. A look at the likes in the below given image will say it all:

Content

Summary:

If you want to take the content marketing strategy, also the online marketing strategy wholly to the next level, there are some serious things to consider. Keeping the overall business and marketing goals in the center is the key. Also, it is vital to ensure that everything starting from the concept to the distribution is carried out keeping these goals in mind. Having an adept content marketing team and setting up internal processes will make the task a whole lot smoother.

 

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